1. How did you determine that Terrace, BC and nearby areas would provide enough customer demand to support a premium spa business?

Market research indicates that Terrace, BC, has a growing population of professionals, wellness focused residents, and steady visitor traffic, supporting consistent demand for spa services. The success of existing spas like Krystlelee’s Spa Therapy and Balance Beauty & Skincare confirms local interest. Additionally, the Canadian spa and wellness sector (NAICS 81219) generated over $1.3 billion in 2023, with strong growth extending to smaller communities, demonstrating clear potential for a premium spa in Terrace.

 

  1. What specific factors influenced your decision to focus on middle-to-upper-class professionals as your main target audience?

This audience segment, adults aged 25 to 55 represents a financially stable group that values health, wellness, and personal appearance. They typically have disposable income and are willing to invest in premium wellness experiences.
Additionally, Terrace’s workforce includes healthcare staff, educators, and professionals from government and industrial sectors who often seek relaxation and stress relief services. These factors align well with Lons Xtreme Touch’s goal of offering high-quality, personalized spa experiences.

 

  1. How do your pricing choices, like $140 for 60-minute massages, align with local competitors and customers’ willingness to pay?

Our pricing balances competitiveness and value. Local massage rates range from $110–$150 for 60 minutes, and our $140 rate positions Lons Xtreme Touch as a premium yet accessible option. Shorter sessions (30- or 45-minute treatments) and other services are offered at lower prices, ensuring affordability and flexibility while maintaining a high-quality experience.

 

  1. In what ways will your promotional strategy such as social media, local flyers, and partnership effectively reach wellness-focused individuals in the Terrace area?

Our promotional plan combines digital marketing and local outreach to reach both residents and visitors.

  • Social media: Facebook and Instagram will showcase client testimonials, spa ambiance, and promotional offers.
  • Local Flyers: Distributed in hotels, gyms, and coffee shops to target walk-in clients and professionals.
  • Partnerships: Collaborations with hotels and event organizers will attract tourists and corporate guests.
  • Community Engagement: Sponsoring wellness fairs or charity events builds trust and visibility in Terrace.

This mix ensures that both locals and tourists are aware of our services and motivated to visit.

 

  1. How do your services massage, facials, and body treatment reflect your brand’s promise of quality, wellness, and relaxation?

Each service at Lons Xtreme Touch is designed to embody our brand promise of “Touching lives through wellness, beauty, and care.”

  • All treatments use natural, eco-friendly skincare products sourced from reputable Canadian suppliers.
  • The spa environment emphasizes calmness and cleanliness, with soothing music and aromatherapy.
  • Therapists and estheticians are trained to deliver consistent, professional, and personalized care.
    This ensures clients experience total relaxation and renewal with every visit, reinforcing the spa’s premium identity.

 

  1. What steps will you take to build long-term customer loyalty beyond the initial membership programs mentioned?

Beyond memberships, we will strengthen loyalty through:

  • Personalized service records to remember client preferences.
  • Loyalty rewards for repeat visits and referrals.
  • Birthday and holiday promotions.
  • Regular follow-ups via email and social media.
    These actions will ensure clients feel valued and connected to the brand, encouraging repeat business and word-of-mouth referrals.

 

  1. Which marketing performance indicators (KPIs) will you use to evaluate success?

Key performance indicators will include:

  • Repeat bookings and retention rate (target: 40% within first year).
  • Social media engagement metrics (followers, likes, shares, and reviews).
  • Membership sign-ups and redemption rates.
  • Monthly sales and service volume.
    These indicators will be reviewed quarterly to evaluate performance and make improvements to marketing and customer service.

 

  1. How will community outreach and partnerships strengthen your brand image and support growth in a small city market like Terrace?

In a close-knit community like Terrace, visibility and trust are critical.
By partnering with local hotels, gyms, and event organizers, Lons Xtreme Touch will build credibility and attract both locals and visitors.
Supporting community wellness programs, charity events, and local fairs will reinforce our brand as a socially responsible and community-oriented business. This engagement promotes word-of-mouth marketing and customer loyalty.

 

  1. How does your location give you a competitive advantage over other competitors?

The chosen downtown Terrace location (Lakelse or Lazelle Avenue) offers prime visibility, easy access, and proximity to hotels, offices, and shopping centers.
This location ensures convenience for walk-in customers and professionals seeking after-work appointments. Being in the city center gives Lons Xtreme Touch a strategic advantage in accessibility, brand visibility, and client convenience, compared to spas located in residential or peripheral areas.

 

  1. What strategic promotions are you putting in place to appeal to both locals and tourists?

Promotions will include:

  • Local loyalty programs and package deals for repeat clients.
  • Hotel partnerships offering spa vouchers or in-room service options for tourists.
  • Seasonal specials (e.g., Valentine’s and Mother’s Day packages).
  • Referral discounts to encourage community-based marketing.
    This approach ensures both steady local engagement and new client acquisition from the tourist segment.

 

  1. What is your projected budget for promotion, and how do you intend to adhere to your budget plan?

Our first-year marketing budget is projected at $5,500, allocated as follows:

  • Branding & Logo Design: $400
  • Website & Booking System: $1,500
  • Social Media Advertising – 480
  • Print Materials & Flyers – $400
  • Launch Event & Promotions – $1,000
  • Local Partnerships – $400

Spending will be tracked monthly, with regular performance reviews to ensure we remain within budget while focusing on the most cost-effective channels.

 

  1. Which of the psychographic segments do you have in mind that will produce the opportunity for long-term customer loyalty.?

The most loyal clients will be wellness-oriented individuals who treat self-care as a lifestyle rather than a luxury.
These clients consistently book treatments, participate in membership programs, and value personalized experiences, making them long-term brand ambassadors for Lons Xtreme Touch.

  1. How are you planning to manage client protection in case of injury, allergic reaction, or dissatisfaction, and how prepared are you for emergencies like fire or flood?

Client protection is a top priority. The spa will:

  • Maintain liability and workers’ compensation insurance.
  • Train staff in first aid and emergency response.
  • Record client allergies and preferences before every treatment.
  • Implement service recovery policies (e.g., complimentary redo or partial refund).
  • Equip the spa with fire extinguishers, alarms, and clear evacuation plans.
    The facility will be in a leased commercial space downtown, not inside a mall or hotel but within walking distance of both.